Because they recognize that playing is not only fun but a vital tool for learning, LEGO has trained thousands of their employees to become “Play Agents.” LEGO Play Agents help children engage in the kind of healthy play that encourages learning and growth. Fast-forward two decades later to 1819 and you’ve got a landmark ruling that practically gave businesses free will to do as they liked. The Google.org Impact Challenge on Climate commits €10M to fund bold ideas that aim to use technology to accelerate Europe’s progress toward a greener, more resilient future. Supply chain responsibility is also a core pillar of Google’s sustainability efforts. The company managed to realise this target in 2017. So, how do they do it and why? This will not only motivate your employees but will also earn you loyalty from your community. These buildings with sustainable designs are meant to sustain healthy lives inside them. Google is working to advance equity and inclusion in the American system which is currently marked by a heavy degree of racial bias. If you are looking for new ways to optimize and innovate your company’s CSR program, contact Good Returns to request a free consultation. The distinction of corporations as legal people, as set out by the 1819 Supreme Court ruling, meant that the responsibility to do good rested solely on business owners and was no longer enforced by law. It has remained carbon neutral for more than a decade. The focus of Google is also on the Criminal Justice system and its digitisation and analysis to identify and address racial bias. When it comes to the auto industry, BMW is undoubtedly a trailblazer in innovative social responsibility. Branded content strategies – how to & examples, Twitter Conversation Best Practices For Brands & Non-Profits. Levi Strauss aims to require all of their strategic suppliers to implement Worker Well-being by 2025, which will positively impact the lives of more than 300,000 workers. Take for example their Google Green initiative, which saw the company reducing their energy costs by up to 50% in their data centers alone since its inception! It builds upon Google’s core values and beliefs as well as our internal employee Code of Conduct, safety standards, environmental standards, and contract requirements. The best part about this strategy is that it not only translated into great PR for Google but also contributed to the company’s coffers so that they were able to channel those savings into other areas of their business. It all started when the company challenged itself to help 1 million or more people by the year 2020. Learn more about Xerox’s efforts with FIRST, Learn more about Levi Strauss’ sustainability initiatives, ORIX Foundation has partnered with Good Returns to cycle $250K for positive impact, Our Top 3 Takeaways from the Social Capital Markets Conference (SOCAP18), ORIX Foundation Partnering with Good Returns to Cycle $250K for Positive Impact, Good Returns, 1808 South Good Latimer Expressway, Dallas, TX, 75226, United States, 5 Creative Corporate Social Responsibility (CSR) Examples. 87% of customers are willing to choose brands that stand up for an issue they care about, and are more concerned with how involved businesses are in social justice issues locally and around the world. Google had long back set a target of using 100% renewable energy to run its products and processes. When companies choose to do what is right not only for their bottom line but also both socially and environmentally, they benefit financially while building trust with consumers. From day one, Starbucks has always prioritised social responsibility, as evidenced by the C.A.F.E program which is aimed at ensuring that the company is guided by social and economic responsibility in all its operations. It’s so simple you won’t even believe it! During that time, business owners really took social responsibility seriously because they knew that if they acted negligently, their operating license could be taken away from them. You see, Google simply decided to do the sensible thing in their data centers by switching off the lights in areas that were not in use, using renewable energy where possible and promoting recycling among its employees. Most people who buy Starbucks coffee don’t know this but CSR played a huge role in transforming the coffee behemoth into what it is today. These data centers consume a lot of energy. Find out more about our mouthwatering cookies here. How did they do it? Moreover, based upon data and research one out of every three Black men can expect to be imprisoned once in a lifetime. The company has grown fast into a leading internet technology business that has brought a large range of products and services to make lives better for billions on earth. Learn more about Levi Strauss’ sustainability initiatives. Xerox, long recognized for their corporate philanthropy, is also a leader in inspiring community outreach. And what can you do to emulate their behavior? Xerox engineers volunteer their time mentoring teams of high school students. Later on, they went on to partner with Ethos Water to provide clean drinking water to over 1 billion people in need. It has committed around $50 million to help kids and people in marginalized and disadvantaged communities in several regions of the world. Research and innovation at Google is not limited to product development but to creating solutions for major social and economic problems. One of its data centers consumes just half of the energy consumed by a typical data center. Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. Examples of Corporate Social Responsibility: 1) BMW. Xerox has done a great job at getting employees involved in its social responsibility efforts through its Community Involvement Program, an initiative that the company started in 1974. Many socially responsible businesses are already taking proactive measures to reduce any negative impacts of their own work, while engaging in activities that help people and planet. That’s exactly what retail giant Target did when they started contributing some of their funds towards the environmental and social development of the communities in which the company operates. Helping children around the world achieve their fullest potential through education is one of Google’s main areas of philanthropic focus. Apart from creating ecologically focused landscapes, Google is also making its building safer and environmentally healthier. For now continue browsing our wonderful world. Their ethical supply chain initiative, the Worker Well-Being program, first launched in 2011. In its global operations, Google depends fully on renewable energy. What Is Viral Marketing & How Do Viral Campaigns Work? LEGO: Developing Young Minds Through Play Since 2009, employees from every rank and division of the company have served on the board of ORIX Foundation, a separate nonprofit entity that has invested more than $16 million and thousands of volunteers hours into community organizations that employees personally care about. Check out the following examples of companies who’re the most prominent models of social responsibility to find the answers to all these three questions and more. 1. Apart from Corporate social responsibility, Google has also shown significant focus in the area of sustainability. Creating sustainable workplaces reduces the pressure on both the people and the environment. It is investing funds and technology to help people find the right opportunities and to prepare them for the growing number of IT Jobs. This year, they are launching CARE, a collaborative effort of corporations seeking to engage employees and address critical community issues like children’s literacy. Now, you don’t necessarily have to spend $1.3 million in order to follow in Xerox’s footsteps. Because Xerox believes that STEM education is the key to a better future, they have partnered with the organization FIRST (For the Inspiration and Recognition of Science and Technology) for the past 25 years. While most small companies won’t be able to achieve the massive feats of social responsibility exemplified by the above corporations, it’s still possible to weave CSR into any company culture. Learn more about how ORIX Foundation has partnered with Good Returns to cycle $250K for positive impact. However, being careful with the resources you utilize helps minimize the impact upon the environment. We’ve got some fresh, delicious cookies for you – they even improve your experience on site! He graduated with a Hons. Google China Social Innovation Cup for College Students" is a nationwide competition that aims to empower China’s youth to become agents of social change. It is devoting its resources to help those who have been marginalized or discriminated against on the basis of race. The gap otherwise keeps growing larger and larger. Social responsibility is a huge priority for your customers. Some of them are also helping others with donations and resources to achieve their sustainability objectives. At Don’t Panic, we don’t just talk the talk – we’re busy walking the walk too. Now ORIX is looking to expand this democratic approach by sharing it with other businesses. To learn more, read the LEGO Group’s Responsibility Report. It is not just Google but several other leading technology players like Amazon, Microsoft and Apple are also working to make IT education possible for the marginalized students.