According to Global Director of Social Media at Lego, Lars Silberbauer, this is because for every video that Lego creates and uploads to YouTube, its customers create 20 videos. It also popularized the luxury crossover SUV (Lexus RX), took the world by storm with the Prius hybrid, and aggressively integrated hybrid technology into many of its vehicles. PlayStation recently generated positivity on Twitter with its #PlayAtHome initiative, encouraging users to stay at home by downloading its ‘Unchartered: The Nathan Drake Collection” and “Journey” games for free. pic.twitter.com/lxcOjBggQA, — Royal Academy (@royalacademy) June 18, 2020. If you work in a "boring" industry, it's likely that you've dreamed of what it would be like to market something sexy like sports cars, designer shoes, or yachts. Building on traction from the ad, which parodied Apple’s famous commercials, Greggs’ generated even more attention with a cheeky response to a tweet from Piers Morgan. To convey the value of what it offers to its audience, digital signature company Eversign has used the marketing tactic of sponsored posts on various sites. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Its first, #ChipotleLidFlip, generated, By creating fun and unique content on TikTok, Chipotle has once again become relevant to younger consumers, succeeding in engaging them in this increasingly popular channel. According to UnMetric, PlayStation has seen 376% growth in followers in the past five years alone, adding 12 million followers from 2014 to 2019. Alongside highly conceptual campaigns, Chanel also fosters audience engagement with behind-the-scenes content, as well as short and informative tutorials for its make-up category. Its current marketing mindset has coincided with an increased share of the market. Another classic example is its April Fools Day ‘Warby Barker’ spoof, which saw the brand fools its customers into thinking it was launching a set of eyewear for dogs. Enjoying widespread usage across the globe, social media is one of the most powerful marketing strategies for companies. on October 22nd, 2020, By They have worked hard to win over consumers and have created a tribe of followers who are consistently excited about every product and every new announcement. In 2017, 5% of the consumers who arrived at Wayfair.com came from a social network, which is more than double the year previously. Christine Austin Warby Parker has generated a large amount of its success through word of mouth marketing, spurred on by clever social content. Innovative entertainment provider CINEMOOD realized that it helps to include much larger and well-known brands that have become strategic partners, especially when it comes to search engine marketing and social media searches. Additionally, Blendtec identified an opportunity to get their audience involved in the process by reaching out to them for recommendations for things to blend in future installments of the series. Nike sells the story, which in turn helps to sell their products and your brand can do the same. The once-struggling pizza company took a unique approach to reinventing itself. Whether you're selling software in the form of a disk or software as a service like Moz, Aware that it's fairly difficult to make a software sexy, Moz decided to get a leg up on their competition by, marketing strategies mirror that very motto, transform something as humdrum as office supplies, there is more to successful marketing strategies. The beverage giant has had many ups and downs over its 125-year history, but 2017 was definitely an "up." on November 6th, 2020, By You can’t afford to ignore it any longer. Brand storytelling involves creating a meaningful and compelling story around your brand, which resonates with your target customers. @jimmyfallon gave us an idea, and we guess you could say we gave it a whirl ???????? National Geographic also uses social media to raise awareness and educate its massive audience on important global issues, partnering with prominent brands in order to extend reach. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Ad Age named Coca-Cola Marketer of the Year, mentioning its many partnerships, including a video featuring Jennifer Aniston that went viral. Janettojo on #depop, we see you. on October 26th, 2020, By This commitment is impressive enough, but Zappos’ tone of voice – which is super friendly and ‘human’ (as opposed to overly corporate or faceless) – also ensures that customers are left with a positive experience. With a whopping 18.7m followers, Sony’s PlayStation is the most followed brand on Twitter. Successful businesses realize the importance of measuring everything they do. Instead of going straight to the sales pitch, Moz took to Pinterest and started creating boards that showed off their human side, not their software.