She and LaCasse weren't afraid to adapt their brand based on consumer feedback. The Facts: • Birch Benders makes a wide variety of pancake & waffle mixes, including gluten-free and paleo options. Needs: Equipment and space. Birch Benders Keto Grain-Free Pancake & Waffle Mix, 283g . (The things a food entrepreneur has to do for the sake of business!). Quantity-+ ADD TO CART. Birch Benders Paleo Pancake and Waffle Mix by Birch Benders. The company currently produces 15 varieties of pancake and waffle mixes, including seasonal flavors like pumpkin spice and sweet potato and conventional non-GMO flavors. The process involved lots of trial and error, and a series of informal double-blind taste tests that had the pair sampling just about every organic flour they could get their hands on. In Modesto, California, though, Ackerman finally found a manufacturing partner that "believed in the product," she says, and was willing to do miniscule runs. Birch Benders has done well in the natural foods channel, and Ackerman and LaCasse are ready to compete with mainstream brands by offering competitive pricing on a product that remains focused on clean ingredients. That's right, JUST ADD WATER - no eggs or milk necessary! View. Add water, mix & make! Leave it to Bob’s Red Mill to create a Paleo pancake … Diets. Don't want to use it all at once? 0g Trans Fat; 6g Protein Per Serving; BPA Free; Dairy Free; Good Source of Calcium; Good Source of Fiber; Grain Free; Low Glycemic ; No Added Sugar; Product of the USA; Recycle 7; Nutrition NUTRITION INFO. Birch Benders is a company located in Boulder, Colorado and their entire business is dedicated to making pancakes easy to make at home.Their Paleo Pancake mix is dairy free, low glycemic, gluten free and contains no added sugar. Show. PANCAKE & WAFFLE MIX. Honest Rating of Birch Benders Paleo Pancake And Waffle Mix The company has added a few more pancake mix varieties to its lineup, too. Birch Benders has since grown into a company demanding million-unit runs, and added another partner in Hodgkins, Illinois, in 2017. I’ve tried the Paleo and Gluten-free mixes and although they’re not low FODMAP, I’ve found that I can tolerate them. CA$4.49. Banana Paleo. My breakfasts feel complete again. "We needed a partner that could accommodate tiny orders," Ackerman explains. Some consumers were baffled. Share... Holy bananas! For only a few dollars, this Paleo pancake mix was a decent purchase for the money. "Pancakes aren't traditionally thought of as a health-conscious food," Ackerman begins. Challenges: "As we get into larger retailers, the slotting fees are going to be tough to handle," admits LaCasse, noting that this is a difficult hurdle for any small company. Nov 14, 2020, By Glen Martin | But he adds, "Capital is a universal need for all companies. Benefits. Our FREE weekly newsletter connects you to in-depth company and leadership profiles. Nov 08, 2020, By Margaret Jackson | She and LaCasse began working on a functional line with Paleo and Protein mixes designed to appeal to consumers with dietary restrictions. Our resealable pouch keeps the mix fresh for next time. The average American spent a mere $1.16 on them annually, enough to buy one box of Bisquick every three years. LaCasse and Ackerman continue to develop recipes and oversee operations from the Birch Benders' headquarters is in Denver, but they outsource various aspects of business in order to keep their company lean. (See the section below on where you can buy a bag and see for yourself.) Made with a blend of cassava flour, coconut flour, and almond flour, these Paleo-friendly pancakes get a hint of sweetness from added low-glycemic monk fruit. Once they'd locked down their favored flours, Ackerman and LaCasse got to work testing "every organic chocolate chip in the country," says Ackerman. "The natural stuff was glorified flour. But either way, one package of Birch Benders Paleo Pancake And Waffle Mix served my entire family of 4 with a few left over. "Our functional line utilizes lots of alternative flours," explains LaCasse. As for the conventional mixes, he adds, "Nobody had taken time to clean them up.". It turns out hotcakes haven't been selling like hotcakes lately. She called co-packers nationwide. Those aren't encouraging figures, but that hardly deterred LaCasse and Ackerman, Birch Benders’ respective CEO and CMO. I have to say I do like pancakes and waffles and I don't like to eat highly processed foods. "Pancakes aren't traditionally thought of as a health-conscious food," Ackerman begins. LaCasse was working at The Kitchen Upstairs when he started poking around the natural foods aisle in search of the perfect pancake mix. Birch Benders Paleo Pancake and Waffle Mix. That's right, JUST ADD WATER - no eggs or milk necessary! Filter. But it didn't exist yet. From 20 retail stores in 2014 to 1,000 in 2015, Birch Benders is now sold in over 6,000 stores nationwide, including Target, Sprouts, and Whole Foods Markets. From 2009 to 2014, pancake mix sales dropped 1.5 percent, according to Bloomberg. Write a review for Paleo Pancake and Waffle Mix (Birch Benders) Average rating 3.8 / 5 (8) 5/5 (5) 4/5 (0) 3/5 (0) 2/5 (2) 1/5 (1) Customer Reviews * FTC Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of Netrition.com. Certifications. The company has added a few more pancake mix varieties to its lineup, too. Birch Benders Grain-Free Keto Brownie a la Cup Double Chocolate, 50g . "We launched our 16-ounce packages in the fall of 2014 at a $4.99 price point -- and that's when things really took off," says Ackerman. When ski season ended -- and with no prior food manufacturing experience -- LaCasse and Ackerman started testing pancake and waffle mix recipes in their kitchen in Boulder. Sort. Paleo Pancake & Waffle Mix by Birch Benders, Low-Carb, High Protein, High Fiber, Gluten-free, Low Glycemic, Prebiotic, Keto-Friendly, 12 oz Visit the Birch Benders Store. "Because we use co-packers, we don't have the traditional needs other companies have," says LaCasse. Bob’s Red Mill Paleo Pancake and Waffle Mix. Nov 04, 2020, By Gregory Daurer | Over the next two years they demoed their product often, and rebranded just in time for Natural Products Expo West in 2014, where they introduced larger versions of the sleek Birch Benders pouches you'll see on shelves today.