During that first month, the campaign saw millions of contributors sharing their stories using the hashtag, as well as people lambasting prominent public figures through one of the only outlets they had. You see, late last year, the brand started following just eleven people on Twitter: the five original Spice Girls and six guys named herb. These were the top ten most successful social media campaigns in the last three years that used social marketing campaigns to their fullest potential. When the football falls out, we'll have the first lucky winner of our HUGE giveaway. They created a call to action that allowed women to share images of themselves on social media using the hashtag #ShowUs to highlight a more inclusive and diverse idea of beauty. We all know the Tasty videos from BuzzFeed on Facebook. . Patrick’s Day is a time for celebration, and many brands jump on the Irish bandwagon to promote their products with a few lucky social media campaigns. There’s nothing like two big brands going head to head online, right? Figure out what type of message you want to send and keep it consistent across every piece of content you publish and interaction you have with your audience. Eleven (a character on the show) loves Eggo and with the premiere landing on Halloween, Eggo went all out, retweeting people with the frozen waffle boxes, sharing hints about the show and posting recipes for different waffle concoctions. Give your audience an opportunity to show off using your product. . An elf, with those faces, would then dance. Thanks for your message! Photo credit: @kinghenjr #Applebees #Fantographer #Shareables #apps #appetizers, A post shared by Applebee's Grill & Bar (@applebees) on Jun 13, 2015 at 6:46pm PDT. Look at your audience’s aspirations. What is this campaign about? Why did this campaign work: This campaign worked because Honda took the time to research the aspirations and dreams that their target audience was pinning to Pinterest. }, function readCookie(name) { Under the hashtag #BigGameColorCommentary, social media followers saw color chips pop up on their mobile devices as the penalty flag (Pantone 14-0756 TCX) and referee’s jersey (Pantone Black 6 C and Bright White) filled their TV screens. Graphics are also pushed out repeatedly when a topic starts trending again on a given social media channel. Youth. In celebration, they brought a multi-channel social campaign to the masses that combined 60-second videos that were aired during the 2018 event and a digital strategy that will roll out throughout the year. With a combined total of 26.9 million followers across Facebook, Twitter and Instagram, the WHO’s social media campaign can’t cure COVID-19, but it is helping minimize the infodemic. If you can tie that campaign into something specific, like how to look your best before going to a festival, then even better. They searched their Pinterest boards. This is considered the best-ever social media campaign and one of the first viral marketing efforts. 7026 Old Katy Rd, Ste 249 Live videos don’t have to be over the top productions. Ultimately, Facebook decided that letting its users know that they had been let go contradicted its business plan, and the application itself was sacrificed. Mountain Dew has taught us Darr ke Aage Jeet Hain.Then the brand went beyond Bollywood heartthrob Hrithik Roshan. In light of the ongoing pandemic, experiential marketing hasn’t thrived during 2020. iPhones are known for their cameras. Deadpool is blunt, cunning, sassy and inappropriate (depending on your views). We use cookies to improve your browsing experience. The effort attracted 291,399 votes from 167,000 fans. The ALS Ice Bucket Challenge . In February 2020, the World Health Organization (WHO) declared a “massive ‘infodemic.’” It defined this phenomenon as “an over-abundance of information — some accurate and some not — that makes it hard for people to find trustworthy sources and reliable guidance when they need it.”. Social-savvy brands have worked to adapt to content marketing in a crisis. Web videos for the Blendtec Total Blender show the kitchen accessory destroying just about everything from a baseball to an iPhone. How can I do this? Launched as a nationwide TV ad and served up to unsuspecting viewers … That’s a lot of headlines. Shortly after Colbert and Kroll announced the campaign, stars like America Ferrera, Jimmy Kimmel, James Corden, Reese Witherspoon and Amy Schumer had shared their embarrassing pics. Unit 549-550 5th Floor, Tower B2, Spaze I-Tech Park, Sohna Road, Sector 49, Gurgaon, Haryana, 122018, India, E - 24, Basement, Lajpat Nagar - III, Delhi, Delhi, 110024, India, G 4, Sector 3, Noida, Uttar Pradesh, 201301, India, 10 Most Successful Social Media Campaigns Ever, Unit 549-550 5th Floor, Tower B2, Spaze I-Tech Park, Sohna Road, Sector 49, 6 Simple Keyword Research Tips for Small Business Owners, 11 Email Marketing Strategies to Improve Response Rates, 7 Common Web Design Mistakes & How to Avoid Them, Real Instagram Followers To Lift Brand Visibility & Engagement, Reasons Why Social Media Marketing Is Vital For Businesses, 14 Best Lead Generation Strategies To Target Right People. Why did this campaign work? The Facebook application bribed consumers to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. Anyone with an internet connection could view the Experiences and imagine themselves being there.