Media buyers are responsible for finding appropriate outlets that will provide maximum exposure to the target audience, placing ads, and negotiating advertising rates. Here are some statistics on salaries, job growth, and employer types for marketing … Public relations departments are in charge of managing communications with the media, consumers, and the public. Marketing is a word most uttered by people in the world of business but most often their perception doesn’t go beyond designing a product, launching it, selling and getting feedback from the consumers. CIO Network. While there is a wide range of jobs that each taps into a different specialist skillset – and the availability and means of compiling and interpreting vital data have evolved drastically – the fundamental concept of selling things has always remained the same: the ability to understand people. CMO Network. Marketing Career Path You Didn’t Know – Introduction. The unique P.L. Professional credentials are also available for those who want to further their careers and be certified as specialists. Students can expect to take four years to complete the degree. Admissions Representative. While many marketing professionals obtain a degree in business with a marketing major, it’s not the only way into the field. Brand marketing is an essential part of creating a forceful, immediately recognizable market identity for companies and the products or services they sell. Are you interested in a marketing career? An associate degree in marketing could be a solid choice for those who want to learn about marketing, but don’t want to commit to a full bachelor’s degree and/or would like to begin working as soon as possible. Exceptional communication skills. Recognition of which marketing strategies are suited for particular business needs. While there are marketing graduate degrees, a graduate degree like a Master of Business Administration (MBA) is highly advisable to get to the very top of the ladder. No matter which degree is eventually obtained, it all starts with getting a high school diploma. I also would to become a professor and teach at the college or university level. This is especially true for those at upper level management and leadership positions, such as chief marketing officers or vice president of sales. The job market is flush with degrees in marketing, advertising, PR and communications. In 2014, a Forbes magazine article predicted digital marketing trends for 2015 and beyond, highlighting that traditional marketing channels will experience more overlap and that digital marketing will grow rapidly as it develops in conjunction with technology. For example, some larger companies and corporations offer exclusive marketing training programs for college graduates so they can gain hands-on experience in the field and grow with the company. The IMA’s mission is to facilitate the sharing of information of marketing professionals. However, if an individual seeks to teach at the college level, or wants to focus on marketing research, a PhD makes sense. Direct marketing is when companies approach individual customers “in person.” They do this through telemarketing, by sending physical market materials (such sales catalogs or coupons or flyers) to their homes, or by sending them targeted emails. The Chief Marketing Officer Council is an international professional organization designed for marketing executives. Types of Marketing Careers For Digital Markers Marketing Specialist. For example, an advertising copywriter comes up with slogans and other text that get used in marketing campaigns; a creative director oversees the visual elements of campaigns. By using The Balance Careers, you accept our. So you’ll get to apply your creativity in a variety of areas, from initial campaign ideas all the way through the small details – like choosing copy or imagery. See below for a list of marketing job titles for a variety of different positions in marketing, advertising, and public relations, including content marketing, account and brand management, communications, digital marketing, and more. But you don’t want to work for any company.