Necessary cookies are absolutely essential for the website to function properly. Here’s an example of a targeted Instagram ad from Tentree: As you can see, this post looks like any other post on Instagram. There are endless possibilities with your live streams. You can post product description videos, customer reviews, answer the frequently asked questions, or showcase your success stories. How can you reach people on Instagram who don’t follow your account? In fact, 94% of marketers say their social influencer strategy was effective for their companies. The stories are used to share bite-sized content that stays on the page for 24 hours. It’s become a top platform for brands, advertisers, and consumers alike. You can get an MBA in digital marketing just by studying these guides. The Instagram profile name should be an adequate representation of your brand. Use high-quality videos and photos for that aesthetic look. The name of the account is Adventure Enthusiasts: They have more than 132,000 followers. If you use this strategy, be sure to follow through with that promise. If you want to drive sales and make real money from Instagram, you need to come up with a viable strategy. You can even take that one step further and target users based on their interests. Think about the way users behave on Instagram. Don’t forget to keep your account open to all viewers. The following week, run a contest to promote the same product. This strategy is especially important if people are asking questions or voicing complaints about your business. If your company has an Instagram profile, it probably also has a Facebook page. It’s crucial for businesses to have an active social media presence to survive. But that doesn’t mean you should go overboard and post 20 different pictures and videos to your story every day. Plus, what if you want to promote two different landing pages? Social Media Today. Instagram is the top social platform in terms of brand collaborations across the globe: You could try to get featured on the live broadcast of another profile in an effort to promote your brand. As a result, your brand gets exposed to all of the followers who are friends with that particular user. That said, don’t follow random users. But now you can use your Instagram story to sell your products the same way you did with shoppable posts. I recommend looking for influencers who have between 10k and 50k followers. So, we’ve just established you need to post daily. Mix up your content. Weeks later, you can share a video of the same item being used in a demonstration. It’s much more recognizable than a random picture of a person or one of your products. Since the shopping feature on stories is new, the post features additional text as a way to tell the users the post is clickable. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. What I mean by that is this. From here, you’ll have an option to buy the product displayed in the story: Use this strategy if you’re running an ecommerce shop. Or maybe three? You can also add the links to your website on your stories. This category only includes cookies that ensures basic functionalities and security features of the website. In fact, 500 million people use Instagram on a daily basis. No social media marketing strategy is complete without Instagram. Posting too many promotions is the number one annoying action businesses take on social media, according to users: Furthermore, 46% of users say they’ll unfollow a brand on social media if it posts promotions too frequently. This website uses cookies to improve your experience. So over on the ShortStack blog, where I contribute often, and where social media marketers come to learn about the power of Instagram contests and promotions, I rounded up a series of great marketing ideas from Instagram experts. Promotional contests and giveaways are two of my favorite strategies for brands to engage with their audiences on social media. Just promote a product or service on your story, and add the swipe up function with a link to a landing page about your promotion. Add shoppable stories to the list of ways to showcase your products. This can be a great way to drive sales by reaching a new audience. That’s because your ads will have CTA buttons bringing users directly to your website. Instagram is the primary social platform for influencers across the globe. After you take these steps, another great way to get more followers is by following other people. I’d recommend using your story to offer discounts, run contests, or tell people what you’re up to that day in the office. You can use parameters such as age, gender, and location to select your ad audience. Obviously, you want to drive sales. The timing of these posts is crucial as well. Our content is reader-supported, which means that if you click on some of our links that we may earn a commission. Select an appropriate profile picture that includes the name or logo of the brand. And when my family convenes, which includes two teenagers and their expanding buying powers—and everyone’s tapping away on their iPhones—I don’t even have to ask what they’re doing. Some of them drove our revenue sky-high. It gives people a reason to follow its profile and engage with the brand. You can use the polls to understand the views and opinions of the customers. As I briefly mentioned earlier, your story is a great place to add daily content. Instagram’s studies have shown that almost 44% of the users engage in brand research, and 53% of the users follow the pages of their favorite brands. You would post content and then direct people to click a link in your bio. You also have the option to opt-out of these cookies. enable_page_level_ads: true Respond to these comments as fast as possible to come up with a resolution. Keep the aesthetics and the color-palettes consistent across all posts. And 500 million Instagram profiles are active on a daily basis. I’m not saying you need to steal followers from your competitors, although that can work too. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to my inbox each morning—that I’m not offered a blog post or content of some sort about capitalizing on the rocket ship that is Instagram. Running targeted advertisements will do this. They not only help you in measuring the impact of your campaigns but also tell you about the popular keywords that customers include in their searches. It is mandatory to procure user consent prior to running these cookies on your website. What does that tell you? Here’s a look at how Lander used this strategy on a recent Instagram post: The company is giving away a smart lantern, power bank, phone case, and lightning cable. You can think of highlights as permanent stories. This will help you build a personal connection with the audience. But they’re active on Instagram daily. Instagram has more than one billion active users. However, that doesn’t mean that everything you post should be a product promotion. You don’t need to put words in all capitalized letters and include tons of stars and quotation marks around everything. This post will steer you in the right direction with 18 tips and strategies that you can apply to your Instagram marketing strategy today.