But you should start promoting a lot earlier than that. These changes are due largely to mobile: smartphones have sparked the adoption of new apps and—even more importantly for marketers—new types of content. Armed with the power to build their brand, social media influencers are key to generating referrals and increasing word-of-mouth marketing An overwhelming majority of Millennials and Gen-Z rely on their favorite influencers for purchasing advice and product recommendations. Mobile app marketing will evolve in 2020, just as it did until now: app stores won’t stop evolving and, consequently, the same will happen for App Store Optimization. That creates an AR overlay that explains the inner workings of the car. [Infographic]. Mobile Marketing Strategy 2020. The WebEngage platform has been crucial in revolutionizing our entire online user experience. Mark Quadros is a freelance content marketer who helps SaaS and online-business develop content that not only drives traffic but also boosts user-engagement. All of it will be very useful when promoting your game on social media. Include relevant keywords in the description, but don’t do it just for the sake of it. However, users had to go to the brand’s website to complete the purchase. These are the people who might want to test your game or give you a review. Ensure you maintain the same level of commitment to your audience postlaunch as you did prelaunch. Landing pages are imperative to establishing a strong digital brand presence. That makes the conversation personalized and fits perfectly into current conversational marketing trends. Mobile apps that struggle with poor ratings, performance issues or other trust issues highlighted in the App Store and Google Play reviews will have a hard time competing for users. And that affects SERP results. A survey done by. We have seen a 300% increase of our Whitelabel DSP solution in the past 6 months. Your mobile marketing strategy is how you reach and engage with potential customers while they use their mobile devices. Or in other words, does an advertiser’s marketing actions really move the needle for them, and are these actions really worth the team’s time? According to SmartInsights, there are almost, and that number is growing by 9% every year. Mobile marketing is a digital marketing activity which promotes products and services via mobile gadgets, along with tablets and smartphones. So, pay attention to app store reviews and brand sentiment scores. That creates an AR overlay that explains the inner workings of the car. Now, algorithms in the stores – Google Play – work with Machine Learning to recommend apps (similar or related). Plus, it meets the exact needs and interests of that particular user. The fusion of ASO and UA, the focus on user retention + solving bugs, crashes, ANRs and listings’ advanced on-metadata optimization on App Store & Google Play will be trends to follow in 2020 if you don’t want to become obsolete.”. Monitor your competitor’s online advertising efforts keenly too. When you’re omnipresent and engage in conversations, people begin to notice you and talk about your game. Influencer marketing has exploded in the last 5 years. When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. Can you even compete with big game publishers? It covers everything from what goes into tracking and measurement, to how to construct your marketing stack. They need to have a thorough understanding of not just how marketing works but also how the ecosystem works, which is essentially who does what, why and how. To make your life easier, I have created a simple guide that will teach you the basics of indie mobile game marketing. The key is to build a community around your game and create a buzz long before the release. In the meantime, check out how we have upped the retention marketing game for some of the leading consumer business from across the world. Don’t shy away from running app store ads. So, make it convenient for your audience to find you by buying valuable ad space to rank. Influencer marketing has exploded in the last 5 years. Equivalent to pay-per-click (PPC) advertising, app store campaigns help boost your visibility and establish a presence. All have beautifully designed landing pages and content that makes you want to play the game. As you can see, there are many different indie mobile game marketing strategies you can try. You won’t make them excited about your mobile game with a half-assed mediocre trailer. This tremendous growth is not just being driven by hard-core gamers: in 2020, some 213 million Americans are expected to play games on their smartphones and tablets. Artificial intelligence algorithms can process huge amounts of data and make accurate predictions much better than humans. Spotify and Pandora are one of the first big platforms to move into the direction of voice-activated ads. However, ComScore predicts that as much as 50% of all searches in 2020 will be voice. Industry Leaders’ Statements about Mobile Marketing Trends in 2020, automated chats for Messenger, SMS and web, 60+ Important 2019/2020 Mobile Marketing Statistics You Need to Kno, How to Do Mobile App Personalization that Drives Engagement and Retains Users, Mobile Marketing Glossary: A Comprehensive List of Terms You Need to Know. He says, “It goes without saying that we’ll see Indian brands place an ever-increasing focus on mobile. According to Adjust, 2020 will see mobile marketing automation doing the heavy lifting. ASO helps you improve the visibility of your mobile game and ultimately get more downloads. But once it’s available for everyone, it will open up huge opportunities. Armed with the power to build their brand, social media influencers are key to generating referrals and increasing word-of-mouth marketing. The incredible effectiveness of location-targeted mobile ads Automation will enable marketers to iterate and implement an astronomical number of campaigns at the speed of change. We'll get in touch with you in the next 24 to 48 hours to schedule a personal demo for you.