U.N. data analysts have found that in the United States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have smartphones globally (WorldoMeters U.N. data, GSMA Intelligence). Before you launch a mobile marketing strategy, you’ll need to determine your goals and create a plan. It is important to plan accordingly to make sure you have the relevant updates or additions in place before your competitors. The value of the worldwide AI industry will go past $1.2 trillion in 2019 – and we will be looking at a bigger-than-ever pool of ‘intelligent applications’. Fifty-seven percent of email is opened on mobile platforms and 69% of mobile users delete email that isn’t optimized for mobile (Litmus). How does social media buying look today? Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. Instead, you can implement speed protocols from the beginning. Campaigns that has used mobile to successfully launch and/or re-launch a product or service. In 2019, developers will pay extra attention to creating built-in security features in mobile apps. The key to defining any effective strategy is to first decide what success looks like. Today, cloud computing has finally found its place with mobile apps. Google has found that about 50% of B2B queries today are made on smartphones. Best Campaign done by Brand using Mobile for building lasting communities. Concepts like virtual reality and augmented reality are relatively new, and many marketers don’t fully understand them. The campaign talks about how people want to ensure their privacy in everyday activities and then culminates with a tagline, "if privacy matters in your life, it should matter to the phone your life is on.". Another great example of this is when Walkers asked their fans to suggest a new crisp flavour idea. In support, a HP study states that 70.6% apps can access to external storage and 94.7% apps include logging methods. Explore the different types of apps—productivity, commerce, retained engagement, and mixed-use—and whether or not a mobile app is the right move to support your acquisition, engagement, or conversion business goals. You may not have considered using user-generated content strategies because marketers often think of themselves as broadcasters, broadcasting a pre-designed message to the masses. The campaigns should have mobile marketing integrated as one of the strategy along with or without other media and communication platforms. The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries. Your calls to action are useless if they aren’t designed with mobile in mind. Mobile responsive and mobile first have some of the same ingredients, but their methods, approaches, and strategies are totally different. She is a Computer Lecturer by profession at the University of Delhi. Holographic presentations and interactive seminars are just a few examples of how this tech may expand into mobile platforms. Mobile marketing goes far beyond text messaging and mobile apps. Need to improve your link building strategy? Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. Here are our key learnings from the top mobile marketing campaigns of 2019: To stay ahead with your mobile marketing campaigns in 2020, create memorable and engaging experiences leveraging the right technology, tools, and platforms. When it comes to mobile technology it is important to be ahead of the curve when adopting trends. Sign up to get our top tips and tricks weekly! With the right strategy and road map, mobile apps can provide an opportunity to drive profound engagement with your customers. It can track previous conversations, prioritize incoming requests, and even help automate the process. Make sure lead nurturing emails are mobile friendly with clear calls-to-action. Instead, it means reimagining how we create content, images, CTAs, and communications while keeping a firm focus on mobile users’ needs. Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. And they don’t want to call you if they don’t have to. The desktop computer is dying. The kind of engagement that drives optimal customer lifetime value and real business impact. You can use DIY AR tools like ZapWorks or Blippar to easily add augmented reality to your mobile campaigns. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Create innovative campaigns that still resonate with your brand image and brand values. But it is a clever way to turn your rivals' media investments to benefit you and create enjoyable experiences for your customers using technology.