With the explosion of content online, your target market is perennially distracted. In other words, it’s a marketing strategy that puts a premium on consumer input, as opposed to traditional marketing techniques such as banner ads, commercials, or one-way direct mailers where the audience is simply a passive onlooker, powerless to influence or personalize the direction the content is headed to. But is it email that people WANT or email that people TOLERATE? "Vous pouvez également demander à votre annonce de suivre les internautes pendant un certain temps. The main idea behind conceptualizing this interactive marketing campaign was to leverage the popularity of Snapchat for maximum engagement and successful marketing. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. The personalization associated with interactive marketing results in more conversions and higher revenue. So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience. A few reasons to use polling are: Effective audience feedback: Everyone wants feedback, but it can be a difficult question to ask. Types of interactive marketing depend on the devices, technologies, and tools used. Wedgies is a simple and interactive tool that that can be easily embedded in your blog posts. It invokes a strong curiosity, focusing on our desire for answers. There are now a host of distribution channels that perfectly compliment this form of engagement including mobile, email, and social media. I clicked on the United States option, and here’s the page I got next: Interactive assessments provide users with highly personalized recommendations based on their answers in previous steps. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing. A customer-centric strategy, interactive marketing involves reacting to customer actions and … Interactive storytelling can be used with the following media tools: One example is this content marketing report by Outbrain, which they did with the help of interactive marketing software Ceros. The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. Check out these 20 inspiring interactive marketing … These hotspots give your audience the chance to click links or learn more info about your product all from within your video. It is a great technique for listening and shows them you care about their input. Customers will relate to the content more fully, Layered Information – Educating customers has become a top priority for marketers, and interactive marketing is a smart way to. Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. This choice turns the ad from a boring video “ad” into a form of entertaining media. Navigate to the “Interactive Videos” tab to see them. No one wants to be ignored, right? To generate attention today from consumers, marketers must stimulate the receivers’ brain with creative methods. Les gens choisissent de suivre les panneaux et de recevoir le flux. Internal computer networks of companies or urban areas, in fact, are self-sufficient information systems where users can communicate, play, exchange necessary information. B2B Sales, Our best of breed approach gives enterprises the customization that they need in customer experience, payment offerings, and how transactions are funded. Interactive Video Marketing. Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching it. Philips, one of the most reputable brands for electric razors, used their “Designed to Play” interactive video advertisement to create a story with different scenarios. NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. This approach usually works best on social media, often accompanied by a hashtag, and is a fantastic … Our Intelligent Engagement Platform builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. Except that with interactive storytelling, elements such as multimedia, animations, and branching narratives are included so readers can actively participate, even control which parts to engage in, making the experience more immersive and enjoyable.