We conducted double-blind taste tests on every organic flour in America, and handpicked the remaining ingredients to ensure only the highest quality. Birch Benders Classic Recipe Pancake & Waffle Mix Simple, scrumptious, timeless Our Classic pancakes will redefine your idea of perfection. $16.00. Quantity-+ ADD TO CART. Store in a 200° oven if making a larger batch. paleo $4.99 16 oz pouch. Birch Benders Original is the Best Pancake Mix!!! We have some products coming out that we’ve been working on in the past three months that fit squarely within what we feel consumers need today," he said. New Flavors for Taste Modulation from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Carbohydrates and fibers (sugar, starches), News & Analysis on Food & Beverage Development – North America. We conducted double-blind taste tests on every organic flour in America, and handpicked the remaining ingredients to ensure only the highest quality. “Now her kitchen looks like a test lab,” said Babu. if(i!=(aTags.length-1)) Using a 1/4 cup measure, scoop batter into pan, one or two pancakes at a time, depending on the size of your pan. Do not overmix—batter will be slightly lumpy. “It’s not necessarily just about having a better-for-you product, we’re also basically allowing people to eat pancakes again who weren’t allowed to in the past due to dietary restrictions.”. Building resilience requires establishing relationships with multiple suppliers and manufacturers. contact, 06-Jul-2020 This affordable supplement seems to revolutionize the approach to the breakfast tradition. The result? Heat a griddle or skillet to medium-high heat. Download The Essential Guide to Tethered Closures. Turn once, cooking an additional minute, until golden brown. } var aTags = gptValue.split(','); Birch Benders Blueberry Pancake & Waffle Mix at Amazon "This mix is bursting with real, whole dried blueberries for maximum flavor and is free of any artificial colors and flavors." The pan is hot enough when flecks of water sizzle off quickly after contact. Babu added that in addition to its two major product launches this year -- 'just add water' microwaveable snack cups and keto frozen toaster waffles -- the brand has a number of new launches on deck -- which Babu couldn't disclose yet -- as a result of its de-centralized, make-shift test kitchen created during the pandemic. Now, Birch Benders’ flagship just-add-water pancake and waffle mix is available in 19,000 retailers including Target, Albertsons/Safeway, Kroger, Sprouts, Walmart, and others. Don't want to use it all at once? Food is the first level of comfort. Birch Benders, pancake mix, coronavirus “It’s not immediate like it used to be, it’s a little more manual. Choose from contactless Same Day Delivery, Drive Up and more. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Add water, mix & make! Döhler – Natural Food & Beverage Ingredients, NP Nutra (Nature's Power Nutraceuticals Corp.). Markets, Our resealable pouch keeps the mix fresh for next time. Mix Birch Benders and water until just combined, then fold in 1/2 cup finely chopped strawberries. Our e-commerce has absolutely taken off, and we’ve learned to prioritize it," he said. We would love to showcase it on our site. }); “It hasn’t really changed our call to innovation platform; it has changed R&D a lot,” Babu told FoodNavigator-USA. But, it also makes us feel closer to our consumer, because that’s how your consumer is eating it.”. Add Birch Benders Mix and water to a bowl and mix until just combined. The pancakes always have the right consistency, as well as great texture. Manufacturers, Health & Wellness, The company has also ramped up its e-commerce channel in recent months, a part of the business which will it will continue to develop as consumers grow more accustomed to ordering groceries online, according to Babu. Birch Benders' original pancake and waffle mix product requires the consumer to 'just add water' (no eggs or milk necessary) making the pancakes dairy-free, cholesterol-free, and fat-free. That's right, JUST ADD WATER - no eggs or milk necessary!