As the platform grows, we might see it expand to other industries that are able to get creative and visual with their marketing tactics. Houseparty is a group-video messaging app that allows video chats that can host eight users at a time. Editor's Note For Parents: Always educate yourself and children on the potential dangers of social media.Learn how to monitor your child's activities online (on smartphones, too! Users can publish their own stories and format them just the way they want with photos, videos, and GIFs to support their storytelling. According to the FBI, this app, in particular, makes it extremely easy for people of all ages to contact one another; use extra caution with children and teens. Focused on writing and reading microblogs. More personal and intimate than other platforms. Video-first platforms are winning out among young consumers who not only look to social … The social media trends that have started thanks to quarantines will undoubtedly continue to impact social media use going forward. It's still one of the best places to upload photos, create albums and show off your photography skills to your friends. Using a Facebook event to invite your friends to your dorm party is a free and easy way to stay organized. It has also been called a leading social platform in the world of cryptocurrency. While its user base is still much smaller than other platforms, it has been buzzed about by TechCrunch, WIRED, and other publications. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Free and premium plans, Customer service software. Users can chat with each other one-on-one or in groups by using Kik usernames (instead of phone numbers). She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Number of Users: 500 million+ monthly active users. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'd976e6fb-0071-4c77-9973-772d11ef72d3', {}); Originally published Jul 23, 2019 7:00:00 AM, updated February 18 2020, 5 New Social Media Platforms Marketers Should Watch in 2020, Caffeine has launched a monetization program, hire more staff and recently named a new chief officer, here's a guide to the different types of social media, Social Media Marketing: The Ultimate Guide, How to Learn Social Media Marketing: 39 Resources for Beginners, 12 Social Media Tools You Need to Use in 2020. For those who remember Vine or Musical.ly, TikTok is like a mix of the two. Get the Latest Tech News Delivered Every Day, Lifewire uses cookies to provide you with a great user experience. If you have kids watching youtube videos, you should probably use parental controls. Editor's Note For Parents: Always educate yourself and children on the potential dangers of social media. This platform could also be useful to marketers in a wide variety of industries, including news, entertainment, gaming, and sports. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Where does everyone go to watch or share video content online? Users can also follow individual tags as a way to subscribe to content focused on topics of interest. But, like Musical.ly or Snapchat, you can add fun effects, AR filters, text, and musical overlays to zest things up. While you won't exactly get to listen to all the popular songs you hear on the radio or can listen to on Spotify, you'll get to discover lots of covers and remixes that are often better than their original versions. Marketing automation software. To help you stay on the cutting edge of social media, we've compiled a list of five young social platforms that you might want to put on your radar this year. You could also try to brainstorm a few challenges or video ideas that could align well with your brand and the platform's young audience. It's obviously YouTube. Instagram has grown to be one of the most popular social networks for photo sharing that the mobile web has ever seen. The app first started as Meerkat, but rebranded itself to Houseparty and revamped its features in 2016. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. playing in the background. Those will be the 'new' channels for 2019," says Kelly Hendrickson, HubSpot's Social Media Manager. For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today.